Content Writing & Blogging Classes in Ghana
Online & Offline | Beginner-Friendly | Practical & Results-Driven
Learn to write content that attracts customers, builds trust, and grows your business.
For Small Business Owners in Ghana
You built your business with hard work, local knowledge, and determination. But if your business doesn’t have a strong online presence, potential customers in Accra, Kumasi, Takoradi — or even in your own neighbourhood — may never find you.
The truth is, a simple, well-written website with the right content can do the selling for you — even while you sleep. Our content writing classes will show you exactly how to make that happen, no technical background required.
Why Your Business Needs Good Online Content
Many Ghanaian small business owners rely solely on word-of-mouth and social media. That works — but it has limits. A well-written website and blog give your business a permanent, professional home online where customers can find you through Google, read about your products or services, and trust you enough to buy.
Think about these questions:
- When someone searches “provision store near me” or “best seamstress in Kumasi,” does your business show up?
- Does your website clearly explain what you sell, who it’s for, and why people should choose you?
- Are your product descriptions, service pages, and About page doing the work of a good salesperson?
If the answer is no to any of these, this class is for you.
What You Will Learn as a Small Business Owner
| Writing for Your Business How to write a compelling homepage and About page Writing product and service descriptions that sell How to use simple SEO so customers can find you on Google Writing blog posts that answer your customers’ questions How to convert website visitors into paying customers | Practical Digital Skills Setting up a basic WordPress website at no cost Publishing and formatting blog posts properly Writing for WhatsApp, Facebook, and your website Using free tools to find what your customers are searching for Measuring whether your content is working |
Learn the skills that make your content and business visible to likely customers online.
| Who Is This For? Shop owners, traders, and market vendors wanting more customers online Restaurant, food, and catering business owners Fashion designers, tailors, and beauty professionals Freelancers and service providers (plumbers, electricians, tutors, etc.) Real estate agents and property developers Any small business owner who wants their website to do more work |
For Beginner Bloggers
Do you have a passion for writing? Do you want to share your ideas, expertise, or stories with the world — and maybe earn an income doing it? Blogging remains one of the most accessible and rewarding online businesses you can start, especially in Ghana, where the internet audience is growing every year.
Our classes take you from complete beginner to confident, capable blogger — step by step, in plain language, with real examples.
What You Will Learn as a New Blogger
- How to choose a profitable blogging niche that suits your interests
- Creating a blog on WordPress — free, with no coding required
- Writing blog posts that rank on Google and get read
- Understanding SEO (Search Engine Optimisation) for beginners
- Creating content for AI Search tools and Google Discover
- Choosing topics your target audience actually searches for
- Blog post structure: headings, introductions, calls to action
- How to write consistently without burning out
- Monetisation strategies: ads, affiliate marketing, selling digital products
- Building an audience and growing your blog’s readership
| Blogging Niche Ideas Relevant to Ghana Business, entrepreneurship, and side hustles in Ghana Food, local recipes, and restaurants Travel within Ghana and across Africa Personal finance, savings, and investment Health, wellness, and fitness Fashion, beauty, and lifestyle Education, parenting, and career development Sports — football, athletics, and more |
For Aspiring Professional Content Writers
Content writing and copywriting are among the fastest-growing freelance careers in Africa. Businesses, NGOs, media houses, and international clients are actively searching for skilled Ghanaian writers who can produce quality content in English. This is a real, well-paying career path — and it starts here.
Skills That Open Doors
- SEO content writing — the most in-demand freelance skill online
- AI content management
- Copywriting for landing pages, ads, and email marketing
- Social media content creation and management
- Article and feature writing for online publications
- Content strategy and editorial planning
Where These Skills Can Take You
Graduates of our programme have gone on to:
- Freelance for local and international clients on platforms like Upwork and Fiverr
- Work with marketing agencies and media companies in Ghana
- Manage the digital content for businesses and NGOs
- Build their own blogs and earn steady passive income
- Teach others and build their own training businesses
How the Classes Work
| Online Classes Study entirely at your own pace, from your phone or computer. Lessons are structured as easy-to-follow tutorials, guides, and downloadable PDF resources — all available to you anytime, anywhere in Ghana or beyond. Perfect for busy business owners, working professionals, and students. | Offline Classes Prefer to learn face-to-face? We offer in-person sessions where you can ask questions, get real-time feedback, and learn alongside other business owners and aspiring writers. Contact us to find out about upcoming sessions in your area. |
| All classes and resources are FREE to access.You only invest your time, focus, and the willingness to practise. |
What You Get
| Resource | Details |
| WordPress Masterclass | Create your own website with no coding skills |
| Introduction to Blogging | Core principles of starting and running a blog |
| SEO/AI Search Basics for Beginners | Understand how to rank on Google and AI Search |
| Content Writing Tutorials | Step-by-step guides in plain, clear language |
| Downloadable PDF Guides | Printable reference materials you can use offline |
| Business Content Templates | Ready-to-adapt templates for your website pages |
| Practical Assignments | Hands-on exercises to build real skills |
| Curated External Courses | Links to free Alison and HubSpot certifications |
Why Learn With PTG Marketing?
PTG Marketing is a Ghanaian small-business marketing service built by people who understand the local business environment. We know the challenges you face — from tight budgets to unfamiliar technology — and our training is designed with that reality in mind.
- Lessons written in clear, everyday English — no jargon
- Examples and case studies relevant to Ghana and West Africa
- Practical focus: You write and publish from day one
- Content tailored for mobile users — no laptop required – you decide
- Free access: no subscription, no hidden fees
- A supportive community of learners and business owners
Recommended Learning Path
Not sure where to begin? Follow this suggested order:
- Start with WordPress Masterclass — set up your website
- Complete Introduction to Blogging — understand the fundamentals
- Study our SEO and AI Search tutorials — learn how to get found on Google and AI tools like Perplexity and ChatGPT
- Apply content writing templates to your own website or blog
- Pursue an Alison or HubSpot free certification to validate your skills
- Start freelancing or launch your monetised blog
| Ready to Get Started? Whether you want more customers for your business, a new career path, or a profitable blog of your own, the knowledge you need is here, and it’s free. Visit: www.ptgmarketing.com/resources Contact us: www.ptgmarketing.com/contact PTG Marketing — Shop Smart & Sell More in Ghana |